LeBron, What Should I Do

This commercial just aired during Inside The NBA featuring the new king of Miami, LeBron James. Inside The NBA aired right after the L.A. Lakers two-point win to start the 2010-2011 season.

The spot several clips of LeBron in various situations like a press conference, poet, on a basketball court, in a construction site, all asking the question “What should I do? In the spot he also provides possible answers in question form like “Should I admit that I made mistakes?” Should I really believe I ruined my legacy? Should I have my tattoo removed? If you follow basketball like I do you would know that this commercial mocks the publics reaction to “The Decision.”

The one thing that was really interesting to me about this spot is that it was unusually long for a game on opening night of the season. I’d fully expect a longer commercial if it were the NBA Finals series or the playoffs even but opening night? “The Decision” may have also had an influence on the length of the spot.

And of course, we all know and love who the agency for this Nike Basketball spot is, Wieden + Kennedy.

Best,
-A.B.

LeBron, Kobe "Just Do It" Puppet Style

A friend of mine from work showed me the new Nike commercial above. According to a few other blogs these new puppet commercials are part of a new Nike ad campaign being rolled out during the playoffs. They create puppets that resemble the two top players in the NBA. LeBron puppet is so excited about the upcoming playoffs and he cannot hide it while Kobe is the more stoic of the two.

The spot is extremely funny and memorable. The audience will certainly be able to recall the brand being promoted, Nike basketball. I was laughing so hard right in the middle of my office when I first saw this spot, people must have thought I was going crazy. My favorite part is when the LeBron character was getting overly excited about beef and broccoli.

You simply have to watch it to know what I’m talking about. I promise you will not be disappointed.

I believe the ad agency for this campaign is Wieden+Kennedy, Nike’s long time lead agency but I can't be certain. I will try to find out and update this post. Now I am sure that it is W+K that created the ad via an angry reader that stumbled onto my blog.

Best,
A.B.

NBA Goes Back to College

To get into the swing of March Madness Adidas came up with something pretty cool in my opinion. It's taking four of its NBA endorsers back to college in a series of ads. What is important to note is that the four NBA stars being used in the commercials jumped from high school right into the NBA.

Also, being a huge Kansas fan I have to show this one:




Anyhow, Dwight Howard will be at Kansas, Tracy McGrady at Louisville, Josh Smith will be headed to Pitt and Kevin Garnett will be here in not-so-sunny L.A at UCLA. There are some other players I would have liked to have seen on these ads like Kobe and LeBron but they are Nike People.

I've been trying for the past couple of days to find out who the ad agency behind the ads is but I haven't had much luck.

You can see the rest of the spots Below:







Oh and of course I'll be buying brand new shoes just for the tourney. Yeah....

Best,
A.B.