Cavs Playoff Proposal

I thought the spot above was extremely funny. It a parody on the Heineken commercial created by TBWA\NEBOKO in the Netherlands. Except in the Cleveland Cavaliers commercial they are screaming about shoes while the ladies in the other room are going wild about an engagement. I prefer the Cavs version a lot more then that of the beer brand. It a lot more humorous then its beer counterpart. I feel like I've seen so many beer spots that I've actully grown tired of them.

But to see a pro sports team making fun of themselves, that's not something you see everyday.

The one thing I can't find about the Cavs spot is who created it? Do the Cavs have an in-house marketing department or did they work with an outside agency?



Best,
A.B.

Gymkhana

The video above is a marketing video to promote the sport of Gymkhana to become larger in the U.S. Gymkhana is the real live version of the movie "Tokyo Drift." The above viral Web-video was apparently watched over 29 million times via various sources.

The video was produced for rally racer Ken Block, DC Shoes and Subaru. The agency the produced the above Web-video is called Mad Media. My question is, will this video actually result in more events taking place in major U.S. cities, higher ticket sales, and major event sponsoring companies?

I realize that viral marketing is one of the best methods to promote your product or service but how will it be measured? How will they determine the success of this viral campaign, is it simply by how many times the video is viewed? I hope that we will see an increase in Gymkhana motorsport events. I would certainly go see it.

Now the video is included in Inside That Ad as well.

Best,
A.B.