Post Update: Dove, Only You

An anonymous reader that uses the screen name Snootchyboochiez,
provided me with crediting information for the Dove commercial discussed in the “Dove- Only You” post. Also, I believe the ad agency for this spot is SapientNitro, New York.

Commercial Credits:
Model: Janelle Fishman, an Israeli  model (Update)
Director (from C-Entertainment): Vittorio Sacco
Director (from The Sweet Shop): Kathi Prosser
Group Account Director: Lance Porigow
Chief Creative Officer: Kathy Delaney
Copywriter: Susan Phuvasitkul
Art Director: Rachel Donovan
Senior Agency Producer: Erika Best
Editor (from White House Post): Russell Icke
Head of Production: Andy Wilcox
Business Affairs: Jen Kurtzman
Account Supervisor: Riyhana Bey

Best,
-A.B.

Only you- Dove

So above is another example of marketing and advertising taking the easy way out, a cop out if you will. Why do I say that? Well the above commercial features a beautiful, skinny girl devouring her Dove ice cream bar. That should be considered false advertising. A girl as beautiful, skinny, and confident doesn’t make love to the to the ice cream bar while inhaling it. I’m just saying it doesn’t seem right to me.

Why does watching a commercial about a snack food suddenly feel like watching porn? I mean sure, it’s soft care porn but porn none-the-less. What do you guys think?

I haven’t figured out who the ad agency but will let you know in an update to the post. Here is something I bet you all knew, the ice cream bar has both a Facebook page and a Twitter following.

Update: I've been asked who the actress in the spot above is? Her name is Janelle Fishman, an Israeli  model.

Best,
-A.B.

Captain Morgan's Sexy First Mate

The ad above was displayed as a billboard on the corner of Hollywood and Highland in Hollywood, California. The billboard grabbed my attention because of the gorgeous blond it focused on. I took the picture myself about two months ago. The featured pretty lady is Victoria Secret supermodel, Marisa Miller as Captain Morgan’s sexy first mate. I’ve wanted to write about this billboard because when I saw I thought how awesome is it that a woman like that is just watching over us.

I am a little unclear which ad agency is behind the campaign but I am 90% sure that it is WPP's Grey, New York. Although according to a December 9^th Adweek article creative duties for the brand have been transferred to Anomaly, an agency in New York according to Adweek.

Ms. Miller will be doing much more then sword fighting as the Captain’s first mate. Other responsibilities include involvement in several consumer touch points including digital, point-of-sale, social responsibility communication and event appearances.

Once again people, sex always sells. Not to mention that the pair work well together, Ms. Miller a supermodel that will certainly appear to the target audience and Captain Morgan rum is a party icon in its own right.

What do you guys think please leave your comments below.

Best,
-A.B.