Update: Violent French PSA

On December 30^th, 2010, I wrote about a freaky French domestic violence ad that I couldn’t find who the ad agency that created it was. The post is titled “Freaky Domestic Violence PSA.” I finally have the update I promised you. The agency behind this disturbing piece of creative work is WCIE, based in Paris, France.

Best,
A.B.

Freaky Domestic Violence PSA

FNSF - Le film choc from FNSF on Vimeo.

The ad above has to be one of the most disturbing PSA to stop violence against women. It’s a French PSA to stop violence against women shown in France. It actually scares me that people in advertising can use this type of imagery to scare people into feeling guilty for not speaking up. The imagery in the ad above goes so far over the top that I almost didn’t want to watch the advertisement. Causing people not to watch or be unreceptive to the message of the ad. It would be a disservice to the target audience if people were so put off by the ad that they didn’t watch. And yes, I am one of those people that would walk out of a movie if a woman was being physically abused.

I walked out of the Jennifer Lopez movie “Enough” and came back when she was on the run and prepping to beat her abusive husband up.

Also, another important observation about this ad is that it shows same sex couples, something that would never be shown here in the states.

Best,
-A.B.