Milka What

You may or may not know that ITA's first blog post involved the E*Trade babies. So showing you that the campaign is still going strong brings a smile to my face. I believe the creative responsibilities still fall on Grey Worldwide. E-Trade has been with Grey since 2007. Yes, the commercials still stick in people's minds. There really isn't much else for me to say except "Milka What!"

Best,
A.B.

E*Trade Baby Continued

E*Trade will be bringing back the talking baby for this year's Superbowl. The baby will have a new spot that the company is keeping on the DL. This year the talking baby has even more of of a following and is marketing the E*Trade brand via several media outlets including print, online, and TV. The baby now has his own YouTube Channel, Facebook Fan Page, and Twitter account. All of these only help to reaffirm why I think the E*Trade "Talking Baby" campaign is one of the best currently out there and it is my current favorite. A link to the Adweek Media article can be found here.

I read one comment on the baby's Facebook Fan Page where a particular fan states something to the effect of "I am a loyal E*Trade customer because of the baby." My only response to this was wow! But this is why I strongly believe that companies should show more respect towards their ad agencies and marketing departments. A memorable and humerous creative execution will help bring and retain loyal customers.

E*Trade's lead ad agency is still Grey in New York.

Best,
A.B.

A Gifted Baby

I would first like to give you a short road map of what I'm going to share with you in my blog. I am going to share with you my insights on interesting advertising. We'll talk about what was creative about a particular message, what wasn't, and did the message resonate with its intended audience. Finally, did it accomplish its goal of standing out among the millions of ads that people see everyday. I hope that after reading this blog you feel at least a little more knowledgeable about quality advertising. But please also remember that these are simply my opinions. It is up to you to form your own opinions about what is good and not so good.

Without further delay, here we go.......

My current favorite TV commercial is the E-Trade baby mobile commercial. A baby is trading stock on a smartphone, and he’s telling you how easy it is to trade. He is then promptly interrupted by someone who sounds like a girlfriend of his.

This was a great T.V. spot because the message was both funny yet memorable. Consumers get the message right away that using E-Trade is so simple that even a baby can do it. They also will always remember the brand because of the hilarious baby in their spots.

Moving on to my other thoughts about the spot.

Now, this kid appears to be no older then two years of age, yet he’s trading stock, talking, and getting calls from a girlfriend, hence, the title of the post “A Gifted Baby.” I ask you readers, how is this possible? This is why I proclaim this kid must be gifted. So congrats to the parents—your son will be taking care of you by the time he is 12.

When I first saw the commercial, I was nearly in tears from laughing so hard. This was a great creative done by Grey Worldwide, and here are my reasons as to why the spot was just wonderful:

1. It was funny.
2. It made a connection between the commercial and its selling point, which was E-Trade is so easy to use even a baby can do it.
3. It was memorable.
   

E-Trade has been with Grey Worldwide since 2007.

Best,
A.B.