Windows 7 Phone, Really

The new Microsoft Windows 7 phone campaign, by Crispin Porter + Bogusky, shows things happening to people that make them go “Really”? Meaning, the things that are happening to them are so, utterly unbelievable they can’t believe it actually happened which makes them exclaim, really? Some of the example scenarios from the spot include viewing your phone while in the shower, dropping your phone in the urinal because of texting while in the men’s room, but texting while giving a message has to be my favorite only because saying “really” at a time like that seems truly appropriate.

Although I have to say advertising is supposed to present your product in a good light. Seeing all these people in such unlucky situations may turn people away from the phone in my opinion. What do you guys think?

Also, is the phone dead on arrival? I mean, with iPhones, Androids, and Blackberries, is their room for a fourth phone on the market that’s so late to the party?

Best,
-A.B.

CP+B Auctions Interns

Here is yet another example of thinking out of the box by Crispin Porter & Bogusky (CP+B). I believe the auction was announced on May 18st, what the winning bidder would be getting is three month of work that result in a “creative presentation.” The presentation consists of strategies, their recommendations, and brand positioning statements, all developed by the hard working interns at CP+B. The winning bidder is responsible for any production work.

The auction’s starting bid was $1 and now it has ballooned up to $5,400. All this to get some CP+B interns working on your brand? I am sure that the work will be of the highest caliber because those inters will be under the guidance of one of the top agencies in the world. Even as an intern they must have shown something pretty special to get a job there. So in my opinion, the winning bidder will not be disappointed with the final product they receive.

Apparently the interns at CP+B only make the minimum wage do this project by auction should encourage then to step up their game even more. There are about 3 to 4 inters associated with this project so that’s about $1,800 per intern (for 3).

The big issue with this stunt s why CP+B doing it? Is CP+B doing it simply to attract more positive press, I don’t think so their reputation speaks for itself. I think they genuinely wanted to do something extra for their loyal inters and help clients not already on their roster and don’t compete against an existing client. I think it’s one of those “feel good” advertising stories.

PS: You can get to the auction site on Eby here.

Best,
A.B.